A coleção "Dolce Far Niente" foi criada como parte do projeto de conclusão do semestre de Laboratório de Experimentos Gráficos pelos estudantes de Design Gráfico da UniRitter. A proposta consistia em desenvolver um projeto gráfico para uma vinícola situada na Serra do Rio Grande do Sul. O objetivo principal era criar um sistema visual que refletisse a história, a cultura e a qualidade dos produtos da vinícola, levando em consideração os conhecimentos adquiridos durante o curso.
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The "Dolce Far Niente" collection was created as part of the Graphic Design Laboratory semester-end project by the Graphic Design students at UniRitter. The proposal involved developing a graphic design project for a winery located in the Serra region of Rio Grande do Sul. The main objective was to create a visual system that reflected the history, culture, and quality of the winery's products, taking into account the knowledge acquired during the course.
The Winery: The passion for the fascinating world of wine is easily explained by the Miolo family history, which has been involved in winemaking since Giuseppe arrived in Brazil in 1897, constantly innovating year after year. As one of the founders of the Wines of Brazil project, Miolo Wine Group is the largest exporter of wines in Brazil and the most recognized in the international market. The production across the group's four wineries averages around 10 million liters per year in a cultivated area of their own vineyards spanning approximately 1,000 hectares.
Concept: The "Dolce Far Niente" wine collection is a celebration of the rich Italian cultural heritage, brought to Rio Grande do Sul, and the unique philosophy encapsulated by the saying itself - the sweet pleasure of doing nothing. This collection aims to blend the sophistication of wines with the beauty of Italian landscapes, offering a unique sensory experience for wine enthusiasts.
Inspiration: The collection, inspired by the beauty of Italian landscapes depicted in paintings, features one landscape per bottle, providing an aesthetic experience that goes beyond simply enjoying wine. The "dolce far niente" philosophy, an Italian expression and way of life, cherishes the pleasure of the moment, the pause to appreciate beauty, and the company of friends. Each wine is crafted to be enjoyed during moments of relaxation, encouraging consumers to embrace the present and savor the tranquility that this philosophy brings.
Design: The labels and packaging of the collection are crafted with meticulous attention to detail. The packaging reflects elegance and simplicity, showcasing the intrinsic beauty of Italy and the experience of "dolce far niente." Colors: Lighter tones were chosen for the label, both in the representation of the landscape and in the text, aiming to convey tranquility and serenity. As for the bottle, each corresponds to its type of wine. Texture: Each label features a unique texture created with spot varnish to further accentuate the details of the landscape. Typography: Two fonts were used for the label. For the title, we combined Vesper Libre Bold with London Handlettering Regular to impart elegance and simplicity. For the wine information, we once again opted for Vesper Libre Regular.
Conclusion: This collection is not just a selection of fine wines; it is a celebration of Italian culture and the joy of living in the moment. Designed for those seeking more than a mere beverage, this collection invites wine enthusiasts to explore the richness of Italian tradition and embrace the unique philosophy of "dolce far niente." Each bottle is a sensory journey that encourages consumers to savor every sip with the serenity of the present moment.
Muito obrigada pela atenção!
Faculdade de Arquitetura, Urbanismo e Design da UniRitter
Faculdade de Arquitetura, Urbanismo e Design da UniRitter
